Connecting in a mobile-era is interesting to say the least.
Many are attempting to create a strong network of unique community members. People are making efforts to build personal brands. Developing an experience for users online appears to be the goal of those trying to grow a business. Company culture determines how a conversation evolves in the mobile space.
Social media and the app world is an amazing space to curate an idea or philosophy.
Business to consumer relationships have become deregulated with the disruption of traditional means to have sales-marketing conversations. Space between goods, products and services and prospective brand evangelists have become virtually non-existent.
Communication is at the core of brand loyalty.
For example, while word of mouth is the most effective method to have individuals/groups engage a company, people are interested in a real-time conversation with proprietors who offer lifestyle options. Discovering methods to synthesize tools as an authentic voice in a realm filled with endless noise is a challenge.
Networking is multifaceted.
Beyond sharing a perspective and solution, becoming a trusted ally is imperative in forging relationships with potential partners with other businesses and companies. Growing out of isolation and participating in conversation is essential to have a 360 degree live exchange which must take place both online and offline.
You got this!